Xbox launch

dreams
within

We launched the Xbox Series X with an activation matching how awesome, mind-blowing and powerful the console is. Just…not something fans could experience in the flesh. Thanks, Covid.

A six-hour interactive live experience, with a huge holographic monolith Xbox as the centrepiece. Giving the new console the welcome to the world it deserved. It looked cool. Trust us, we were there. Along with like 20 other people.