samsung x olympics
together
for
tomorrow
Samsung x Olympics = Together for Tomorrow. We built a digital community for Samsung’s Paris 2024 sponsorship, to show the cumulative power of small actions.
With 0 paid media we got 2+ million engagements. Setting challenges that had people logging 297 billion steps while walking around the world over 5,200 times.
We also brought art back to the Olympics for the first time since 1948, with a creative challenge that saw 10,000+ artworks being made.
With 0 paid media we got 2+ million engagements. Setting challenges that had people logging 297 billion steps while walking around the world over 5,200 times.
We also brought art back to the Olympics for the first time since 1948, with a creative challenge that saw 10,000+ artworks being made.
