puma x MC
borrowed
from the
past
We launched PUMA’s 22/23 kit for Man City without showing it. Why? The retro-style design was a tribute to 60s and 70s icon Colin Bell. Something we had to get a young, global fanbase pumped about.
Perfect for a tease-and-reveal campaign, which ended up being the most successful Man City kit launch ever. They even won the Premiership on kit reveal day. Coincidence?
Perfect for a tease-and-reveal campaign, which ended up being the most successful Man City kit launch ever. They even won the Premiership on kit reveal day. Coincidence?
