COKE

Gaming keeps growing. And brands keep trying to get into it, always with the same blowback. But Coke’s different. It’s already there. Always has been. Power-ups, energy kicks or health boosts. Even as a prop. The iconic cans and bottles are everywhere, even if they’re not ‘The Real Thing.’

These pixel colas have become icons in their own right. Gamers want to try them for real. Some even try to create them at home.

So we made the inspiration, the solution. Turning game Coke, into real product. Quenching gamers’ thirsts once and for all.